I’ve really grown to love Fort Worth and the community we’ve built here. The people behind our brand are who make LAUDE the Label what it is, so I truly couldn’t imagine our headquarters being anywhere else.
Laude the Label
The label deserves the praise it gets for its high yet simple design and mission to support women all over the world.
J.Crew’s line Madeworthy recently picked up the Fort Worth line LAUDE the Label for its Hepburn-esque cuts and colors like white, black and turmeric. But the real beauty goes much deeper than the fabric — Carly Burson’s clothes assist in ending family separation due to the economic insecurity facing women by providing them safe employment all over the world, providing livable wages, which opens doors for women who may feel stuck, whether it is an abusive situation or poverty.
After some time in the fashion industry in New York City, Burson’s husband’s company relocated them to Fort Worth nine years ago. Burson put her experience to work in her new home and built her headquarters here. “I’ve really grown to love Fort Worth and the community we’ve built here. The people behind our brand are who make LAUDE the Label what it is, so I truly couldn’t imagine our headquarters being anywhere else,” she says.
She also hopes to make an environmental impact by changing the face of the industry and playing a part in continuing a more sustainable approach to clothes-making while meaningfully employing vulnerable women worldwide.
“The fashion industry and the way the Global North consumes are incredibly harmful to our earth and the makers. It’s my hope that our brand can continue to stand as an example for a more conscious approach. The world cannot continue to withstand the unethical ways in which most companies conduct business,” Carly says.
She has recently rebranded and moved her store from Magnolia Avenue to Fort Worth’s blooming SoMa District on South Main across from Tinie’s Mexican Cuisine.
– Jocelyn Tatum
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